What is the Chop Me Green Campaign?
Chop Me Green is a 14-week sustainability campaign by mycircle, designed to make sustainable living in Singapore fun, effortless, and rewarding. Running from 9 August to 16 November, the campaign brings together eco-friendly brands, circular tech, and lifestyle partners across multiple sectors to help consumers adopt greener choices.
By shopping, engaging, and participating in challenges, consumers collect “chops” (digital stamps). More chops mean more rewards—while building habits that support zero-waste and eco-friendly living in Singapore.
Meet Singapore’s Eco-Friendly Partners
The Chop Me Green campaign is powered by trusted brands across food, fashion, wellness, and circular tech.
Food & Lifestyle
- Greendot – Delicious plant-based meals for everyday eating.
- Foreword Coffee – Specialty coffee with a social mission, employing persons with disabilities and special needs.
- InsectYumz – High-protein, low-carbon edible insect snacks for adventurous eaters.
Wellness & Care
- DP Dental – Eco-conscious dental care with modern technologies.
- Sing See Soon – Heritage florist offering sustainable gifting and reuse of flowers.
Fashion & Living
- August Society – Sustainable swimwear made from recycled plastics.
- mamashop.sg – Curated eco-friendly swaps for daily living, rooted in Singapore nostalgia.
Circular Retail & Tech
- The Green Collective – Multi-brand collective offering sustainable lifestyle products.
- myhalo – Device repair and reuse, helping consumers extend the lifespan of their tech.
The 5 Pillars of mycircle’s Sustainability Movement
The Chop Me Green campaign is built around five core pillars that ensure sustainability is meaningful and relevant:
- Daily Relevance: Simple swaps that fit into daily life.
- Environmental Impact: Reducing waste, plastic, and carbon.
- Social Inclusion: Supporting inclusive hiring and fair practices.
- Cultural Resonance: Celebrating local traditions in sustainable ways.
- Inspiration & Education: Campaigns and content that spark positive change.
Weekly Highlights & Themes
Across 14 weeks, the campaign rotates through the pillars with spotlight content:
- Founders’ Stories: 60-second reels sharing why they started their sustainable brands.
- Product Demos & Green Swaps: From reusable swimwear tips by August Society to eco-gifting with Sing See Soon.
- Educational Bites: Quick facts on e-waste, edible insects, and low-carbon diets.
- Giveaways & Challenges: Flash promotions and a mid-campaign TikTok challenge to win extra chops.
- Culture & Community: Nostalgia-driven stories from local brands like mamashop.sg.
Follow mycircle on Instagram and TikTok for weekly updates and contests.
Spotlight on Circular Living in Singapore
A key focus of Chop Me Green is the circular economy—repair, reuse, and recycling.
- myhalo helps extend the life of your phone through repair and battery replacement, reducing e-waste.
- The Green Collective brings together sustainable brands under one roof, proving that eco-conscious shopping can be easy and stylish.
Why Chop Me Green Matters for Zero-Waste Living
Singapore produces over 700,000 tonnes of food waste and 60,000 tonnes of e-waste annually. Campaigns like Chop Me Green create awareness, action, and incentives for everyday consumers to adopt sustainable habits—whether it’s switching to plant-based meals, repairing instead of replacing devices, or supporting circular retail.
By engaging with this campaign, you’re not just shopping—you’re shaping a zero-waste, eco-friendly future for Singapore.
FAQ: Sustainable Living in Singapore
- Which brands are part of the Chop Me Green campaign?
Greendot, Foreword Coffee, InsectYumz, DP Dental, Sing See Soon, August Society, mamashop.sg, The Green Collective, and myhalo. - What are some eco-friendly lifestyle swaps in Singapore?
Reusable swimwear (August Society), tech repair instead of replacement (myhalo), plant-based meals (Greendot), and sustainable gifting (Sing See Soon). - How can I join the Chop Me Green campaign?
Follow mycircle on Instagram & TikTok, visit partner stores, and participate in contests to collect chops and rewards. - What is circular living and why does it matter?
Circular living means repairing, reusing, and recycling products instead of throwing them away—reducing waste and environmental impact.
How to Join the Sustainable Living Movement
- Visit participating partners across Singapore.
- Collect chops by shopping, engaging, and taking part in challenges.
- Follow campaign updates on Instagram and TikTok.
- Spread the word and invite your friends to join.